The Non Nonprofit - Hardcover

by Steve Rothschild (Author), Bill George (Foreword by)

A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.

• Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability
• Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE!
• Draws from the author's success in founding and building Twin Cities RISE!, which trains unemployed Minnesotans for living wage jobs. RISE! serves 1,500 participants each year

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.

Front Jacket

A top business leader shares the same principles he used to launch a successful company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left a top-level position in corporate America, where he was executive vice president of General Mills, to found Twin Cities RISE!, a highly successful poverty reduction program.

His honest story, and successes and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Through RISE!'s story--as well as those of other innovative organizations such as Grameen Bank, Playworks, Common Ground/Community Solutions, Habitat for Humanity, Lumni, Caring - Bridge, and College Summit--Rothschild clearly details seven key principles:

1. Have a Clear and Appropriate Purpose

2. Measure What Counts

3. Be Market Driven

4. Create Mutual Accountability

5. Support Personal Empowerment

6. Create Economic Value from Social Benefit

7. Be Learning Driven

By adopting these principles and understanding how they are integral to creating long-term success, anyone can create a financially sustainable, socially responsible organization.

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit, government organization, or social enterprise.

Back Jacket

"In this marvelous book, Steve Rothschild shares the same sound business principles he used at General Mills and later to found two nonprofits. Every social enterprise can benefit from these rigorous, real-world approaches."
--FROM THE FOREWORD BY BILL GEORGE

A top business leader shares the same principles he used to launch a successful company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left a top-level position in corporate America, where he was executive vice president of General Mills, to found Twin Cities RISE!, a highly successful poverty reduction program.

His honest story, and successes and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Through RISE!'s story--as well as those of other innovative organizations such as Grameen Bank, Playworks, Common Ground/Community Solutions, Habitat for Humanity, Lumni, Caring - Bridge, and College Summit--Rothschild clearly details seven key principles:

1. Have a Clear and Appropriate Purpose
2. Measure What Counts
3. Be Market Driven
4. Create Mutual Accountability
5. Support Personal Empowerment
6. Create Economic Value from Social Benefit
7. Be Learning Driven

By adopting these principles and understanding how they are integral to creating long-term success, anyone can create a financially sustainable, socially responsible organization.

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit, government organization, or social enterprise.

Author Biography

Steve Rothschild is the founder and board chair of Twin Cities RISE! He was also its CEO for its first nine years. He founded Invest in Outcomes, which developed the human capital performance bond, a new financial instrument to fund nonprofits. He launched Yoplait yogurt in the United States, was the company's first president, and later became executive vice president of General Mills. Twin Cities RISE!, an anti-poverty program for low-income adults living in generational poverty, trains under- and unemployed adults for jobs and connects them with employers who pay a living wage.

For more information, please visit www.steverothschild.org.