The Maximum Influence: The 12 Universal Laws of Power Persuasion - Paperback

by Kurt Mortensen (Author)

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion.

These "powers" are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves.

These laws include:

• The law of dissonance
• The law of contract
• The law of expectation
• The law of esteem
• The law of obligation

In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out.

Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence!

Back Jacket

Salespeople, consultants, managers, executives, entrepreneurs--everyone depends on influence to achieve success and prosperity. And everyone can develop their skills with Maximum Influence, the most authoritative and effective arsenal of persuasion tactics ever assembled.

Updated with the latest findings from behavioral science, new case studies, and cutting-edge techniques, the book uncovers secrets of the master influencers, including the Law of Dissonance, the Law of Contrast, the Law of Expectations--and nine other proven principles that consciously and unconsciously propel people to act. It's the ultimate guide to getting what you want, anytime you want it. Advance Praise for Maximum Influence "This is a truly remarkable book! Unbelievably comprehensive with fresh new angles and immensely practical examples. Want increased influence at work, home, wherever? Read and apply." -- Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People "This is a great book! It shows you how to immediately influence and persuade other people in every area of your life!" -- Brian Tracy, author of The Power of Self-Confidence and Focal Point "This book magnifies your inherent ability to persuade." -- Mark Victor Hansen, coauthor of Chicken Soup for the Soul and The One Minute Millionaire "A very different way of looking at business and influence. No matter if you're an underdog or the big dog, you'll find unique ways of increasing market share and profits. Packed with insights from successful businesses from all over the world."-- Donald Hendon, coauthor of Guerrilla Deal-Making and 365 Powerful Ways to Influence Kurt W. Mortensen is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma. Visit him at: www.kurtmortensen.com.

Author Biography

KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.