The Fud Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible - Hardcover

by Brendan P. Keegan (Author)

Ready to embrace your inner Fearless Leader?

Brendan P. Keegan is here to guide you on your way. In The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible, Keegan sets the record straight: Fearless Leaders aren't born -- they are made -- and we all have the capability to become the Fearless Leaders we aspire to be. Drawing on lessons learned along his own Fearless Leadership journey and the lessons learned by emerging, stuck, challenged, and get-better leaders across all industries, experiences, and ages, Keegan urges us to face our fears, believe in ourselves, and inspire others through our own commitment to show up as a Fearless Leader every day. **
** In his carefully laid out strategy, Keegan uncovers all the qualities of Fearless Leadership and provides a clear path for aspiring and seasoned leaders to follow, a path that will empower them to achieve the impossible.**

Author Biography

BRENDAN P. KEEGAN is an award-winning six-time president & chief executive officer and the visionary leader behind the bFEARLESS movement. Keegan has raised over $10 billion in capital while leading over 250,000 people and the successful execution of six liquidity events. Today, he serves as co-owner and board member of Andretti Racing, United Autosports, Merchants Fleet, Sky Meadow Country Club, Revolution Armor, ExpressIT Delivery, and Keegan Family Courage & Faith Foundation. Brendan's most recent fearless leader experience was as chairman, CEO, and president of Merchants Fleet where his vision disrupted the industry and transformed the business resulting in 5X top line growth, 19X bottom line growth, and 12X enterprise value growth.

An award-winning author, Keegan's most recent book The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible was a Wall Street Journal and Amazon bestseller. Brendan lives in New Hampshire with his wife, Dana. Together, they raised two fearless kids, Kaylie and Patrick.