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by Helen McGuire (Author)
Take a look in your local bookstore and ask yourself: who's been defining business 'success' for decades?
This book is here to change the narrative - for us all. Most women start businesses motivated by passion or purpose - they are driven to tackle the bigger issues or to provide a better way of life for them and their families. Most business books are written by men - they don't take purpose or lifestyle into account. Having been successful as an entrepreneur while raising a young family over the last decade, Helen McGuire wanted to write the book she wish she'd had when she started out as a female founder with babies, a busy family life and just an idea. This is an honest, hand-on-heart roadmap that takes a clear-eyed, no-nonsense view of real-world biz and life challenges. Upbeat, tongue-in-cheek, and frank, it's filled with advice, successful strategies, and inspiration for the entrepreneur who wants to get ahead, get real, and get going.