The Excellent Persuader - Hardcover

by Steve J. Havemann (Author), George Morrisey (Foreword by)

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, meaning that each day more than fifteen million people earn their keep by persuading someone else to make a purchase. The Excellent Persuader has the unique ability to reach sales professionals, sales managers, and organizational leaders at every level. All sales professionals, whether entry-level, veteran, or manager, will be guided through the ART of how to become an excellent persuader by utilizing the techniques and specific strategies outlined in this resource. Through the use of sales, human resource development, management, and leadership techniques, The Excellent Persuader provides the tools in a reader-friendly manner to alter the paradigm through which struggling, average, above average, or overeager sales professionals approach their professions. Concerns voiced by sales leaders are addressed throughout, as well as specific techniques to educate, re-frame, or re-invent individuals' approaches to sales.

Author Biography

Joe D. Batten, MS, CPAE was the author of fourteen books, over forty training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase "Be All You Can Be." Mr. Batten was widely considered the "Sales Training Dean of America."

Steve Havemann brings an expertise in education, training and development. Through his programmatic work, Havemann excels at the art of persuasion and business development. Havemann is President of the Human Resource Development firm, AskListenHear, and serves on a variety of Boards of Directors. He holds his MA in Education from Drake University, with a focus in Training in Development.