The Easy Guide To Online Marketing - Paperback

by Scott Bourquin (Author)

As a small business owner I was overwhelmed with all of the choices for marketing my business. So much so that I eventually started a marketing business. The sole purpose of my new business was to cut through the hype and get to the meat of the problem that small business owners have when they are marketing their business. The most obvious of course is a limited budget to reach paying customers. We got so busy that many small businesses could not afford our services or at lease didn't think so. To help those business owners get control of their marketing I wrote the Easy Guide To Online Marketing. Of course I want you to become a client, and if this book works and you have more money to pay our services then it's a real win-win If you don't want to spend all day online trying to reach out to your customers and get new customers, start with the Easy Guide To Online Marketing. Build a foundation with the included guide and checklist. Your wallet and your family will thank you for it. At the end of 2014 there was a major shift in online search, and it was cemented in 2015. I changed how small businesses compete online. Google made a big change that everyone focused on and then quietly made another list of small changes most SEO or Search Engine Optimization Companies missed. The changes all had to do with the major directories. For some reason Google hasn't been able to effectively filter listing sites. What I call listing sites go my many names. You know them when you see them. They are just a list of categories or websites, almost mini search engines. The big hosting companies will put one on your page and split the income with you. Why Google can't filter them out I don't know, but they don't, or don't want to because they pay good money for the ads. These listing sites are very effectively linked and listed for SEO purposes, making it very expensive for a small business to pay for SEO services and compete. I wrote this book so you can have a chance at competing by understanding what is going on, and what you need to do every day, week and month to keep up. Because the work is so time consuming, this book will also show you how to get it done for a reasonable price once you get too busy to do the work yourself. All of the techniques discussed in this book are the exact same techniques used in our online marketing company. We also offer online courses and programs to help keep you up to date with the changes at very reasonable prices. You can visit www.bourquingroup.com to find out more information. One of the biggest little changes boosted the credibility and search rankings of the hundreds of directory sites and apps like yp.com and Yelp!. Yes there are hundreds thousands of them. E-zines like BeachStreetNews.com also got a bump up the rankings. Now you have to stay current with your business license, all of the search engines and at least the top 40 directories. As you will see in this book consistency is key to success in attracting new customers via online and mobile connections as well as keeping your existing customers coming back. Start with this book to build a solid foundation and you will only need a few hours each month to keep up. Sign up for our free newsletter and get tips each month, or join one of our "Boost Your Business" programs to get coaching, webinars and followup information each month. Make me your virtual coach and I'll find those inconsistencies in your online presence and show you exactly how to correct them. Let's get your business flying higher today!