The Business Of Storytelling: Finding Your Story To Open Hearts And Wallets - Paperback

by Dusan Waldhütter (Author)

If you want your communication to be inspiring and dynamic so that it spontaneously opens people's hearts (and, when doing business, their wallets), then this is the book for you! As it happens, stories are a part of our lives and our need for them is written in our genome. This is why we are dependent on them when doing business, whether we want this or not.In this book you will learn how to build trust and connection as quickly as possible; you will learn how to form your message in a clear, understandable and memorable way - whether your stories are used in everyday communication with existing or potential business partners, native advertising or they are stories about your brand. You will discover the reason why some stories don't work and how to find the right story for achieving set goals. You will find out how to write down your stories and how to share them to get what you want! Author Dusan Waldhütter is an storyteller, lecturer, journalist and editor. He gained his extensive experience in the Slovenian newspaper publishing house Večer. He started in the journalistic part and continued in the business section. For one and a half decade he was the chief editor of the most read Slovenian bimonthly magazine Nas dom and chief editor of Kvadrati, Večer's most profitable advertising supplement in its over 70-year-old history. At Večer, he designed and managed the commercial editorship and introduced native advertising. He was an external lecturer at at the University of Maribor for several years, where he talked about the challenges posed by media and their stories. He is also a sports shooter, sports shooting instructor with a licence by the Slovenian Olympic Committee and a hunter. He lives in the countryside, in the midst of his home hunting ground at the heart of Slovenia region Slovenske gorice."Using stories is one of the most efficient methods for increasing the impact of marketing. If you are an entrepreneur, you will learn by reading this book how to utilize them in order to increase your sales." Robert Rolih, author of the best-seller The Million Dollar Decision and holder of the title European Public speaker"Anyone who wishes to develop their business by using business stories must read this book written by Dusan Waldhütter. Read it and learn from one of the best."Zmago Novak, director of Zavod Big, publisher of Hise magazine, and the main person behind the Month of Design and BigSEE platform"The essence of every good song, video and every great performance or a show is a good story. I agree with the exceptional author of this book - the essence of show-business, our mission, is mainly to tell great stories, also on behalf of those who aren't as lucky or privileged as those of us who work in music and other media."Joze Potrebujes, musician, lyricist and composer, author of several television shows