Stop Selling. Start Helping.: And See How Your Business Grows! - Paperback

by Matt White (Author)

TRADITIONAL SELLING DOESN'T WORK ANY MORE! Did you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work.

 In this book, you'll learn: - Why traditional selling doesn't work any more... - The new way consumers (both B2B and B2C) are buying... - Why NO ONE CARES about your product... - How to build credibility and trust in this new world of buying and selling... - And much, much more! WHAT ARE PEOPLE SAYING? "A simple model that works, yet most businesses ignore. If you only take and act on just one of the recommendations in Matt's book, your business will grow." - Joe Pulizzi, Content Marketing Institute "Simply put, Matt White's put together a book here that truly lays out what every business must strive to be in the digital age - helpful, consumer centric, and obsessive about solving the problems of their customers. It's actionable, relevant, and built upon principles that will be affecting businesses for years and years to come. A MUST read!" - Marcus Sheridan, The Sales Lion "Matt White is the real deal...he doesn't just talk it, he walks it, too. To stop selling and start helping is not just a good idea, it's the right thing to do. Well written, action steps, and content that will get your business to the next level. Well done, Matt!" - Doug Sandler, Nice Guys Finish First

Author Biography

Matt White has been an entrepreneur ever since he can remember. What he loves most about entrepreneurship is the part where he gets to help people - business owners, start-ups, marketing folks, other entrepreneurs. From black-market "reminders" in the fifth grade to developing online marketing programs for all types of clients today, his focus has always been on helping people. Now founder of StopSellingStartHelping.com, the online resource where business owners, marketers, and salespeople learn to sell more by "selling" less, and owner of RHNO Shirts (RHNOshirts.com), a t-shirt company that donates half of all profits to help women who have been victims of sexual abuse, Matt gets to help a variety of people every single day. He speaks across the country, leading everything from small workshops and conference breakout sessions (30-45 minutes) to educational seminars (60-90 minutes) to TED-style talks (less than 20 minutes). His Stop Selling. Start Helping. concept rings true no matter the industry or audience - from corporate sales teams and franchisees/dealers to national associations and trade groups. To book Matt for your conference, workshop, trade show or other event, visit www.MattWhiteSpeaks.com.