Power Entertaining: Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier - Hardcover

by Eddie Osterland (Author)

Master the art of entertaining and cement lasting business relationships in the process

You're at a fancy downtown restaurant for dinner with a million-dollar business deal on the table. The waiter hands you the wine list. Now what? So much for that shiny M.B.A. and your powerful business connections. What matters right now, at this moment, is your wine IQ--and your ability to entertain this client in a way he'll never forget. In Power Entertaining Eddie Osterland, Master Sommelier, and America's foremost wine and food coach outlines dozens of power entertaining tips that can make anyone a more effective host or hostess--be it at a corporate business event or private dinners with clients in restaurants.

When it comes to hosting big business meetings or important sales events, you will discover how to entertain business clients and business associates with ease, knowledge, and confidence, using good wine and food as the ingredients to build strong and lasting business relationships.

• Teaches how to transform boring business meetings and sales functions into memorable social events that people will want to attend again and again
• Enables you to build long-term business relationships based on the time-honored principles of courtesy, generosity and old world hospitality
• Learn how to convince the restaurant's Maitre d' to give them the best table in the house--even on a busy Friday or Saturday night

Success is always in the details, so master the finer points of entertaining before your next big business event.

Front Jacket

You're at a fancy downtown restaurant for dinner with a million-dollar business deal on the table. The waiter hands you the wine list. Now what? So much for that shiny MBA and your powerful business connections. What matters right now, at this moment, is your wine IQ--and your ability to entertain this client in a way he or she will never forget. In Power Entertaining, Eddie Osterland, Master Sommelier and one of America's foremost wine and food coaches, outlines dozens of power entertaining tips that can make anyone a more effective host or hostess--be it at a corporate business event or private dinners with clients in restaurants.

When it comes to hosting big business meetings or important sales events, you will discover how to entertain business clients and business associates with ease, knowledge, and confience, using good wine and food as the ingredients to build strong and lasting business relationships. This reassuring and comprehensive guide to making an overwhelmingly positive impression will help you to:

• Create dynamic pairings of great foods and great wines
• Transform boring business meetings and sales functions into memorable social events that people will want to attend again and again
• Build long-term business relationships based on the time-honored principles of courtesy, generosity, and old-world hospitality
• Get world-class customer service in upscale restaurants even on the busiest nights
• Use business entertaining as a powerful client development strategy

Success is always in the details, so master the finer points of entertaining before your next big business event.

Author Biography

EDDIE OSTERLAND, America's first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. Eddie holds the prestigious degree of Diplôme Universitaire d'Aptitude à la Dégustation (DUAD) from the Université de Bordeaux in Bordeaux, France. While completing his studies there, he passed the grueling Master Sommelier Diploma in London in 1973 and later became head sommelier at the Hôtel de la Poste in Beaune, Burgundy, France--an American running a French wine cellar! For more than twenty-five years, he has delivered workshops on his concept of Power Entertaining to such global companies as Accenture, General Mills, Citigroup, IBM, Merrill Lynch, GE, Ford, UBS, Discover Card, Sprint, Procter & Gamble, Oracle, and American Express.