Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts - Paperback

by Gary E. Haffer (Author)

Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it? You tried search engine optimization (SEO) but never achieved the results you wanted. Finally there is help to boost traffic to your website. Gary E. Haffer's new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more. Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts is a useful "how-to explanation" book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generating traffic. Open the book and you'll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me." If you ever wanted to boost your visibility on Google but found it too hard -- this is the book for you: * Increase your website's visibility (rank) on Google * How to list your website on the search engines * How to see what the competition is doing and beat them * Create content that readers and search engines will love * Develop the right keywords that produce traffic * Use online press releases to increase customers * Successfully SEO your website to get maximum search engine traffic. * Make people find what they want on your website * Learn about content marketing strategies to pull in visitors from search engines - This is a true beginner's guide based on my years of experience as I show you step-by-step, easy-to-follow, plain English guide that will allow you to optimize your website for boosting your traffic. Bonus: An online guide for understanding the lingo of online marketers.

Author Biography

Gary E. Haffer currently serves as an Internet strategist, SEO/SEM consultant, campaign advisor, and full-time inbound marketing consultant. He has optimized over 250 websites and has written over 500 press releases from small businesses to Fortune 500 companies. He is the former director of the Apple user group at the Boston Computer Society, has an entry in Wikipedia, performed Search Marketing at Boston Interactive and Dell, and has served as an adviser for undergraduate and graduate students at Babson College on generating online business strategies for business start-ups. He has also written productivity and database software for Apple, Inc., IBM, and Casio. Haffer earned his master's degree in business administration from Babson College and undergraduate degree from Northeastern University. In addition he has spoken at Harvard, Babson, UMass and other colleges on his method of making web analytics generate actionable insights to move your business forward.