No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich - Paperback

by Dan S. Kennedy (Author)

THE SCARY TRUTH: The middle-class consumer population-and their buying power--is massively shrinking. Customers are buying less and in fewer categories.

THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

• Use 10 surprising emotional buy triggers the affluent find irresistible
• Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
• Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Back Jacket

Who Are These People That Have All The Money?
AND WHERE ARE THEY SPENDING IT?

You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you're dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.

Packed with real-world stories from businesses who've come before you and made it--plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson--Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You'll learn how to:

• Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
• Harness E-Factors--the surprising emotional "buy" triggers that today's affluent find irresistible
• Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
• Leverage the power of membership programs that apply to any business...from pizza shops and medical practices to retail stores and pet hotels

The time is now to sell to those who will always be spending!

About the Author

Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Author Biography

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.