Meaning Over Purpose: The Ceo's Strategic Blueprint for Growth and Lasting Engagement - Paperback

by Angela Rixon (Author)

Business Book Awards 2026 Shortlisted in Leadership category

In a world where over 70% of employees feel disengaged, how do we reignite passion and purpose at work?

Organizational purpose alone isn't enough to drive results. If your employees aren't finding personal meaning in their work, even the most inspiring mission statement will fall flat. Meaning Over Purpose is a grounded, step-by-step blueprint for CEOs to bridge this gap between inspiring ideals and daily reality.

Angela Rixon provides evidence-based strategies to close the Purpose-to-Meaning Gap(TM), the disconnect between what your company says and what your people actually feel. You'll learn to embed the Five Pillars of Meaningful Work(TM) (Autonomy, Mastery, Purpose, Connection, and Impact) into your culture and operations, ensuring that purpose translates into tangible engagement.

Packed with real-world examples, frameworks, and metrics, this guide shows you how to align individual values with corporate goals, measure what truly matters, and build a high-performance culture fueled by meaning. The result? Retained talent, higher motivation, and sustainable growth. Meaning Over Purpose combines vision with execution, delivering a strategic blueprint that turns culture into a competitive advantage. Lead with meaning, and drive lasting engagement and performance at every level.

Back Jacket

In a world where over 70% of employees feel disengaged, how do we reignite passion and purpose at work?

Organizational purpose alone isn't enough: discover how to align individual values with corporate goals for a future-fit workplace.

This book, packed with research and real-world examples, demonstrates how meaningful work boosts motivation, well-being, and productivity. Each chapter offers practical strategies for adapting to the changing landscape of modern work and creating a vibrant workplace culture that inspires creativity and collaboration.

Embrace the New Deal of meaningful work and empower your leaders to cultivate an environment where employees feel valued and engaged throughout their careers so that both they and your organization flourish.

Angela Rixon, MSc, MBA, an executive coach, consultant, and speaker specializing in future-fit, meaning-led workplaces, has over 25 years of experience in technology and professional services. She is the Founder of The Centre for Meaningful Work, which offers meaning-led coaching and leadership programs to help organizations and employees transform the experience of work.

Author Biography

Angela Rixon, MSc, MBA, an executive coach, consultant, and speaker specializing in future-fit, meaning-led workplaces, has over 25 years of experience in technology and professional services. She is the Founder of the Centre for Meaningful Work, which offers meaning-led coaching and leadership programs to help organizations and employees transform the experience of work.