Marketing Plan for Tech Startups: Built on Real Success Stories - Hardcover

by Justyna Bak (Author)

The book every AI founder and marketing leader has been waiting for - bold, practical, and proven to work.

By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup.

With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.

Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth.

It's a hands-on guide for:

- Startup founders - shortcut to clarity under pressure

- Marketing executives - gut check to align teams and accelerate growth

Whether you're launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.

❓ Who is this book for?

- Startup founders who need clarity and focus under pressure.

- Marketing executives aligning teams to accelerate growth.

- Future marketers and career changers entering the field.

- Experienced leaders refreshing skills for the AI era.

❓ What will I learn?

- Position with scientific precision so value is unmistakable.

- Use storytelling to connect emotionally before the rational pitch.

- Build consistency so every touchpoint compounds trust.

- Turn AI into a marketing superpower to move faster and smarter.