Managerial Economics For Dummies - Paperback

by Robert Graham (Author)

The easy way to make sense of managerial economics

Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.

Managerial Economics For Dummies gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more.

• Tracks to a typical Managerial Economics course
• Includes easy-to-understand explanations and examples
• Serves as a valuable classroom supplement

If you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

Back Jacket

Learn to:

• Make sense of complicated business concepts
• Improve your critical thinking skills
• Apply managerial economics to make sound managerial decisions

The easy way to make sense of managerial economics

Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

• Managerial Economics 101 -- get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
• Whose side are you on? -- make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
• Know your rivals -- find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
• Risky business -- discover how to execute your mission and maximize profit in a world of risk and uncertainty

Open the book and find:

• Tips to increase profit
• Input vs. output and production costs vs. supply
• The lowdown on price discrimination
• Techniques to help you balance your profit goals with the goals of your employees
• Managerial mistakes (and how to avoid them)
• Critical concepts you'll want to remember

Author Biography

Robert Graham, PhD, is a Professor of Economics with an extensive administrative background, serving for three-and-a-half years as the Interim Vice President and Dean of Academic Affairs at Hanover College.