Leading Edge Marketing: Turning Technology into Value - Paperback

by Veronica A. Williams (Author)

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver "must-have" solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution-from concept to profit.

Author Biography

Veronica A. Williams holds a BA in Economics from Brandeis University and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University. Her other credentials include EXIN's ITIL and PMI's PMP and PgMP. In the 35 years since earning her degrees, Williams has become an authority on business and technology, an arbitrator, has written over 75 articles, and authored two other books: Wireless Computing Primer and Personal Computing Made Simple. Ms. Williams is featured in Marquis Who's Who in the World and was selected as one of the top 75 business women over 40 in North America. For more information visit www.VeronicaWilliams.com.