Information Technology and Other Technologies for Small and Medium-Sized Businesses: A Guide and Reference for Business Owners and Managers - Paperback

by Dawn Wivell (Author), Rahul Jain (Illustrator), Dawn Wivell (Editor)

In this book, you will discover how the right technology can help your small or medium-sized business operate more efficiently in every area - operations, sales and marketing, customer service, and more. You'll learn how to use technology to increase productivity, efficiency, and revenue and decrease expenses. Based on real-world solutions and written in plain English (non-technical), this book was written for business owners and managers. You will learn about the following topics: -What hardware and software your business needs and how to purchase it -How to maintain your computer network -How to protect your network from various threats -How to protect your business with backup and disaster recovery planning -Productivity applications including email, office suite, collaboration, time-tracking, project management, etc. -Business applications, such as ERP, CRM, customer service, and more -Technology for sales and marketing, including email marketing, blogs, Pay-per-click, etc. -Website and Search Engine Optimization (SEO) -How to use social media - Facebook, Twitter, LinkedIn, Google+, Instagram, and all the major platforms -Cloud computing and how it can help your business -Mobile device management -The advantages of using Internet Telephony (VOIP) instead of a traditional telephone service -And so much more...

Author Biography

Siva Mahalingam Siva Mahalingam is the president of Cube Info Solutions, an Information Technology (IT) consulting firm that provides IT and telecom services to small and medium size businesses for many years in US. He has over 25 years of experience in Information Technology. He has architected and implemented software and infrastructure solutions for Fortune 500 companies; written many articles for industry leading technology magazines and business journals; taught college level healthcare IT courses at many community colleges in New Jersey. He has a degree in engineering and an MBA from Pennsylvania State University. He has certifications in many areas of technology and business. Dawn Wivell Dawn Wivell founded Dawn Wivell Writing Services in 2010 to help businesses throughout the US communicate more effectively with their customers and prospects. She and her team of writers create website and brochure content, blogs, product descriptions, employee handbooks, articles, etc. for a variety of industries. Dawn has also written for several magazines and newspapers. As a Constant Contact Solutions Provider, Dawn also assists businesses with their email and social media marketing. She has worked with the Small Business Development Center and is a coach at SCORE. She has a BA in English from Pennsylvania State University and an MBA from Kutztown University.