Inclusive Design for Organisations: Including Your Missing 20% by Embedding Web and Mobile Accessibility - Paperback

by Jonathan Hassell (Author)

Most organisations are oblivious to, or terrified about, web accessibility.

You may be aware that 20% of your customers - people with disabilities - could be clicking away from your websites or mobile apps every day, without having bought anything or found the information they needed. You may have received complaints about accessibility problems you don't understand, with people asking for what seem like impossible fixes. Your web teams may have read the industry standard WCAG guidelines, but found them impenetrable. You probably know you could be sued if you don't do the right thing, but you don't know how far you need to go to prevent that. And apart from eliminating risk, what else is in it for your organisation?

In this book, award-winning international accessibility thought-leader Jonathan Hassell shows you how to transform your organisation to consistently and cost-efficiently create websites, mobile apps and other digital products that are usable for all of your customers.

Inclusive Design for Organisations gives you a clear, strategic business-aligned framework how to embed accessibility policies and processes consistently throughout your organisation, and how to measure the return on your investment.

With insights from leading worldwide accessibility experts who have implemented these processes in their organisations, this book comes with a free library of downloadable support tools, templates, podcasts and videos to help you on your journey to accessibility maturity.

Inclusive Design for Organisations, and its companion, Inclusive Design for Products, will help you comply with both parts of the new International Standard ISO 30071-1.

Author Biography

Professor Jonathan Hassell has over 25 years' experience of embedding accessibility within digital production teams in FTSE 100 and Fortune 500 companies worldwide. He set the accessibility standards and strategy for BBC Future Media, and authored ISO 30071-1 and its predecessor BS 8878, to share this best practice with other organisations and help them get more customers by making their goods and services easily available to disabled and older people. Learn more at www.hassellinclusion.com