How to Ruin a Business Without Really Trying: What Every Entrepreneur Should Not Do When Running a Business - Paperback

by Mj Gottlieb (Author)

Why is it that nine out of every ten businesses fail? And what precious bit of knowledge does that one business out of every ten have that enables it to succeed? While there is no single answer to this question, as there are as many answers to this question as there are businesses, there is one veritable truth that every aspiring entrepreneur needs to know. . .while anyone can start a business, very few ever figure out a way to make money in the process.
MJ Gottlieb's How To Ruin A Business Without Really Trying is a highly animated, layman's terms business book containing fifty-five painstaking, yet hysterical tales from MJ Gottlieb's journey as an entrepreneur. It is written as a simple- yet practical- guide for aspiring entrepreneurs, putting each story in the form of a 'case study', explaining both the crime committed ('The Wrong') and the lesson learned ('The Right').
The book is split into two sections. . .Part One, My Most Infamous Screw-Ups, contains thirty-nine short stories starting with the top five Do Not's and Never Ever Evers when starting a business. Part Two, More Case Studies and Some other Things I Learned Along the Way includes sixteen more short stories focusing specifically on the subject of pursuing capital.
How To Ruin A Business Without Really Trying is one of very few that concentrates on what "not" to do as its method of teaching. MJ takes this approach as he has found that most entrepreneurs simply do not like to be told what to do, and that learning what not to do simply makes a lot more sense!

Author Biography

MJ Gottlieb is a serial entrepreneur, having owned and operated six businesses over the last 23 years. His clothing brands had distribution in over two thousand stores and fifteen countries worldwide with over a million dollars in monthly revenue. His product appeared in over forty magazines and trade publications, had appeared on network television over seventy times, and was worn by the top celebrities in the sports, music and entertainment industry.
MJ also owned & operated a strategic consulting firm and sales agency located in New York City which acting as both a sales agency and as a liaison between new companies looking for capital and/or financing, as well as large companies looking to acquire companies and/or licenses. Clients included Fubu, Drunkn Munky, Negro League Baseball Museum, AST Sportswear, Young Stuff Apparel Group, Jordin Sportswear, Johnny Blaze, Wu Footwear, Super Seven, multi-billion dollar giant Kellwood Enterprises, Phat Farm, Diana Z, Origami, Monarch Clothing, billion dollar Chinese giant Sainty International, Inc., multi billion dollar giant Korean based Samsung America, and a list of others in the sports, clothing, media, and entertainments industries.
MJ along with his business partner Gary O'Neil currently own www.n2itivsolutions.com, a blog they created to help aspiring entrepreneurs and startups get their companies off the ground.