Full Brain Marketing - Paperback

by Dj Heckes (Author)

Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance of growth. Deciding what marketing strategies are best for a company can be overwhelming. Determining and knowing what stage a business is in will help define how and where to get started. When times are tough, we will feel challenged. No matter how much we try to seek a standardized solution for running a successful business, every business owner runs his or her business based on individual perspectives and principles, which need not always be similar. Every business has its own set of guidelines and processes designed for its efficient functioning. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's hypercompetitive intelligence environment! Learn new ways to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. Full BRAIN Marketing-for the Small Business shares valuable insights to identifying what stage of business a company is presently in and sets out a road map for the best traveled road to marketing success. If done properly, marketing can be accomplished more easily and with a far greater rate of success. Explore & uncover ways to tie in traditional, digital and social media marketing to lead a business to success and avoid unnecessary mistakes, obstacles and easily avoided failures. With today's hypercompetitive environment, it is even more prevalent than ever before to be a forward thinker and a visionary leader in marketing for one's business.

Author Biography

DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts and named 2009 Top Performing CEO in New Mexico, is actively involved in the New Mexico local community and is on the National Board for American Marketing Association and the local board for Albuquerque Independent Business Alliance, in addition to being a member of NAWBO and many other statewide and national organizations. "Small business is about people. That's the lifeblood of EXHIB-IT! and New Mexico," Heckes said. "We live and breathe the success of every customer at EXHIB-IT! Our core business involves relating to the person and their total business marketing and tradeshow needs." Heckes founded EXHIB-IT! in 2000. Since that time her role as CEO has been synonymous with that of small business leader. At a time when the economy hit most businesses hard, Heckes saw this as an opportunity to complete her book "Full BRAIN Marketing," a tool she hopes will offer insight for starting and leading small businesses. Her book has been published and is now available for sale. The recession also inspired Heckes to diversify her business and focus on company team spirit and attributes her success to surrounding herself with people who believe they can make a difference. According to Valerie Pelan who DJ Heckes mentored in the national Women Business Council Mentor 2008 program, "DJ is a real professional and a strategic thinker and she focuses on skill and business improvement in areas that made me more marketable and focused on my core business strengths." Heckes has diversified her business through opening Studio E Design and Production, a division of EXHIB-IT! and has structured these businesses to work in collaboration to fully service her customers. In addition to heading a team of ten employees, Heckes handles a busy speaking schedule and continues to sell for her company. "Like every small business owner I wear lots of hats," she says. The result is a growing list of recognitions over the years and completion of her new book. Visit: www.exhib-it.com or www.mystudioe.com or visit her in Facebook (D.j. Heckes or EXHIB-IT!); Twitter (DJ Heckes or EXHIB_IT); and LinkedIn (DJ Heckes).