Entering the Chinese e-Merging Market - Paperback

by Danai Krokou (Author)

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China.

Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth.

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment.

This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.

Author Biography

Danai Krokou was born in Corfu, a Greek island in the Ionian Sea. She left her hometown at age 17 to study and work in numerous countries around the world. She is an international business development consultant, Chinese market investment specialist and passionate polyglot. She studied in France, the United Kingdom, Spain, Denmark, Greece, and China. She majored in French language and literature, international politics, and business. She is fluent is seven languages including Mandarin Chinese. She started her first business at age 25 in Shanghai, China and is one of the youngest female entrepreneurs in Asia. She is also the author of Power Quotes for Life, Business and Leadership published by BEP.