Digital Transformation Game Plan: 34 Tenets for Masterfully Merging Technology and Business - Paperback

by Gary O'Brien (Author), Guo Xiao (Author), Mike Mason (Author)

The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business.

Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there's no silver bullet available, you'll discover effective ways to create lasting change at your organization.

With this book, you'll discover how to:

• Realign the business and operating architecture to focus on customer value
• Build a more responsive and agile organization to deal with speed and ambiguity
• Build next generation technology capability as a core differentiator

Author Biography

Gary is a Principal Consultant with Thoughtworks, joining in 2010 in Australia. A Business Technology Leader with over 25 years' experience, Gary partners with clients as a trusted advisor to help bridge the connection between technology led business transformation and customer value delivery. Supporting clients through the journey to enable business agility and growth. In his 9 years at Thoughtworks he has worked within both business leadership teams and IT leadership teams, building up a unique perspective on what may block sustainable change and how to clear the path.

Guo Xiao serves ThoughtWorks Inc. as the Chief Executive Officer. ThoughtWorks is a global technology consultancy and a community of passionate, purpose-led individuals. Guo Xiao joined ThoughtWorks in 1999 as a software developer and has been providing advisory and delivery services to organizations to leverage digital technology as key competitive advantage and the driver for business transformation. Since 2013, Guo Xiao has been serving as the President and Chief Executive Officer, based in Chicago.

Mike Mason is the global head of technology at ThoughtWorks and is passionate about bridging the tech-business divide and helping others understand what applied technology can do for their business. He focuses on technology strategy, leadership, and execution for both ThoughtWorks and its clients, bringing industry and technology trends to life in the context of real business. Mike contributes to the ThoughtWorks Technology Radar, regularly publishes articles, and is the author of three previous technology books.