Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI - Hardcover

by Leslie Grandy (Author)

Expert guide to sharpen and revitalize your creative spirit in any business environment

Written by trailblazing global product innovator Leslie Grandy, Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI provides everything readers need to develop the mindset, skills, and confidence that allow creativity to flourish, enabling them to challenge conventional thinking to improve customer, business, and personal results and collaborate effectively with generative AI to cultivate and explore novel ideas. This book integrates Grandy's real-world examples and practical exercises with compelling insights from thought leaders and academic researchers, rooting her approach in cognitive science and providing empirical evidence of the value of these techniques.

The book is an enduring reference that readers can return to whenever they need to revitalize their creative spirit. In this book, readers will learn about:

• Non-linear thinking methods and how to use them to explore novel possibilities
• Trigger mechanisms that can jump-start new trains of thought and spark disruptive ideation
• Different forms of play that stimulate creative thoughts, critical thinking skills, and flexibility
• Achieving a state of flow and how it helps identify groundbreaking discoveries.

Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI earns a well-deserved spot on the bookshelves of product leaders, business professionals, and entrepreneurs seeking to build a culture of innovation within their organizations and generate fresh ideas to solve business challenges.

Front Jacket

Authentic creativity remains the "secret sauce" that drives product-centered companies. But there are few resources that demonstrate exactly how to light the creative fires that generate the best, most profitable, and most enduring breakthroughs.

In Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI, trailblazing global product innovator Leslie Grandy delivers an inspiring discussion of how you can develop the mindset, skills, and confidence you need to set your creativity loose on everyday business challenges. You'll learn how to challenge conventional thinking and improve customer, business, and personal results, as well as how to collaborate effectively with generative AI to cultivate and explore novel ideas.

The book is filled with real-world examples and practical exercises you can try immediately to test out the author's cognitive science-rooted and evidence-based approach to creativity. It's destined to be an enduring reference that you can return to whenever you need to revitalize your creative spirit.

Creative Velocity shows you how to use nonlinear thinking methods to explore novel possibilities, as well as trigger mechanisms that can jump-start new trains of thought and spark disruptive ideation. You'll learn about forms of play that stimulate creative thoughts, critical thinking skills, and flexibility. You'll also discover how to achieve flow states that help you identify groundbreaking discoveries.

Perfect for product leaders, business professionals, and entrepreneurs seeking to build a culture of innovation within their organizations and generate fresh ideas to solve tough business problems, Creative Velocity will earn a well-deserved spot on your bookshelf and become your go-to resource for creative inspiration.

Back Jacket

Praise for CREATIVE VELOCITY

"Creative Velocity is a practical guide to describing, nurturing, and fully challenging creative velocity within individuals and teams. Leslie Grandy uses text, interviews, and exercises to unleash creativity, which moves this book from a linear, one-time read to the Farmer's Almanac of unique, sustainable growth. It promises to be that book on your shelf that is dog-eared and worn by the returning reader. I wholeheartedly recommend this book to others who seek something more, better, and beyond your norm."
--DEANNA OPPENHEIMER, Chairperson, Board of Directors, IHG Hotels and Resorts

"Everyone agrees that creativity can be a major key to success, but knowing how to cultivate and channel it within a business setting can be challenging. In Creative Velocity, Leslie Grandy lays out a practical roadmap to developing and harnessing creativity, from the boardroom to the front lines. This book is a tremendous tool for leaders who believe that creativity isn't just for designers, but a key asset for any employee. If you want to supercharge your team's creative potential and accelerate your business's success, Creative Velocity is a fantastic read."
--HUBERT JOLY, Former Best Buy CEO, Senior Lecturer at Harvard Business School, bestselling author of The Heart of Business

"In Creative Velocity, Leslie Grandy shatters the myth that only artists, editors, and content creators are creative, and challenges common misconceptions about creativity itself. Drawing on a long and varied career at companies like Amazon, Best Buy, Apple, and T-Mobile, Grandy makes a strong case that problem-solving is a form of creative expression.

The book is a powerful tool that will inspire you to stretch your imagination and empower you to tackle challenges in your daily life. It's a life hack handbook for living creatively, a comprehensive and practical guide for developing creative thinking skills that can be applied to personal and professional situations. I highly recommend Creative Velocity. This is a book that could change your whole way of thinking."
--WALT MOSSBERG, Founding Technology Columnist, Wall Street Journal, Vice Chair, The News Literacy Project

"Creative Velocity is a must-read book to grow your creativity to new heights. While many businesses struggle with a fuzzy notion of creativity, Leslie Grandy has written a clear and powerful guide full of practical tools and advice."
--DAN OLSEN, Product Management Expert, bestselling author of The Lean Product Playbook

Author Biography

LESLIE GRANDY is a seasoned global product executive and board advisor and Founder of The Product Guild. She guides early-stage ventures and major corporations, including Starbucks, Oracle Power, and Red Robin Gourmet Burgers on innovation and new product development.