Catering from A to Z - Paperback

by Karen Heckler (Editor), Cyrill Pogodin (Author)

Catering can be a difficult and complicated industry to navigate. Often, there are no standardized procedures or documentation that give a business a strong foundation.

Cyrill Pogodin, an internationally acclaimed catering consultant, noticed the same mistakes kept surfacing in different catering companies. He realized the source of the problem is often management being so focused on the next event that they lose sight of the bigger picture. Whether you are just starting out or are an experienced caterer, Pogodin's guide will show you how to keep your long-term goals in mind and teach you how to do the following:

• understand the structure of traditional catering companies
• identify your company's strengths and weaknesses
• create support documentation to promote service standards
• develop a quality-control system
• promote your company
• organize testing events
• plan a unique menu
• purchase equipment
• work with a personnel database to organize hourly employees
• cater large-scale events

Pogodin's advice will give you the tools to build a stable and successful business that your clients can consistently count on.

Author Biography

Cyrill Pogodin earned his master's degree in business administration while making his debut in the world of catering in 1997. He spent ten years as the hands-on managing partner of Cascade Catering, catering more than seven hundred events, including large-scale ones with as many as 2,500 guests. Pogodin has worked with numerous high-profile clients, including American Express, Boeing, Coca-Cola, Deutsche Bank, Ford Motor Company, Sony, Volkswagen, Volvo, and others.

As a catering consultant, Pogodin has traveled the globe sharing his expertise. He has given seminars and visited companies in Australia, Belarus, Finland, France, Germany, Great Britain, Italy, Japan, Kazakhstan, Russia, Spain, Sweden, Ukraine, and the United States.