Build to Sell: The Lean Secret to Crafting Irresistible Products - Paperback

by Sandrine Olivencia (Author), Flavian Hautbois (Author), Caroline Besnard (Author)

"BUILD TO SELL is a powerful exploration of lean principles applied to product creation."

Jeff Gothelf, Author of Lean UX

"I love this book - I wish I had written it!"

Michael Ballé, Author of The Lean Strategy

THERE IS NO GREATER WASTE THAN A PRODUCT THAT DOESN'T SELL.

Are you trying to bring a new product concept to life, find Product Market Fit for your brilliant idea, scale up your company, or pivot? Then you will need a Chief Product Engineer.

Steve Jobs, Walt Disney, Linus Torvalds, Coco Chanel, and Stan Lee all embody the Chief Product Engineer mindset. They are visionary leaders who combine technical expertise with strategic and financial insight.

We think genius is not a birthright and can be developed. This is why we wrote BUILD TO SELL, to combine our decades of experience in the tech industry in a colorful handbook brimming with visuals and tools for current and future Chief Product Engineers. This book is the ideal starting point for entrepreneurs, CEOs, product, tech and data leaders, and all the ambitious innovators at heart.

We blend examples from big tech companies like Amazon, Apple, Airbnb, Netflix, Meta, Google, Salesforce, Snapchat, OpenAI, and Uber with stories from Chief Product Engineers in real-world businesses across various industries. You will meet Surya as she leads the team through a new product concept that leverages legacy core tech. You'll wonder with JB what emotions a digital insurance product can evoke. You will also discover how three CEOs manage to scale by keeping a razor-sharp focus on their product.

And you will meet my favorite mug... It's more interesting than it seems, I promise.

Ready? Let's make you a true Chief Product Engineer!

BUILD TO SELL is exceptionally insightful and perfectly aligned with our product philosophy. The book offers invaluable insights and practical guidance that resonate with our approach to creating compelling digital products. It's a must-read for anyone looking to craft their product strategy.

Jonathan Widawski, Co-Founder & CEO at Maze, San Francisco