BCA Business Case Analysis: Second Edition - Paperback

by James W. Brannock (Author)

A business case analysis is one of the most common types of reports used by modern businesses and governmental organizations. Yet, despite the nearly universal need for instructions on how to conduct a BCA, few comprehensive sources exist. BCA Business Case Analysis fills this void. Most Helpful Customer Reviews (5 of 5 stars) By Midwest Book Review "A superb resource and primer for conducting an analysis." (November 8, 2004) Format: Paperback "Business Case Analysis: Examples, Concepts & Technique" is a superb resource and primer for conducting an analysis to help one promote the need for one's office to get its fair share of funding, and communicate effectively just what resources are most needed and how. Hands-on practical examples of economic and management science techniques help illustrate the basic theory in clear terms. Specific topics covered include inventory theory and location analysis, business process reengineering, statistical confidence intervals, forecasting techniques, network analysis such as the traveling salesman problem and PERT, and much more. Some simple algebra and probability theory is involved; the step-by-step details and highlighted problem-solving charts make Business Case Analysis a superb guideline for readers of all backgrounds to quickly get acquainted with the theories. (This review refers to an earlier edition.) (5 of 5 stars) By J. Scott Shipman "Valuable" (January 18, 2012) Format: Paperback-Amazon Verified Purchase "James W. Brannock's 'Business Case Analysis' is an excellent primer on the topic. One could have little or no familiarity with the topic and use this book as a competent starting point. Brannock traces the history of business analysis and provides real-world examples. Brannock says in the Preface that "this is the book I looked for everywhere" early in his career---through this book, you need look no further. Excellent and highly recommended." (This review refers to an earlier edition.) (5 of 5 stars) By Aaron Cavanaugh "Should be added to any MBA library" (September 6, 2010) Format: Paperback-Amazon Verified Purchase Hi, This is a great book and should be added to any MBA student library. I am finding it especially helpful in the middle of my program. Brannock goes into detail about some older managment studies that I had not been aware of previously. He describes them succinctly and with good detail. The 8 day BCA case in Ch. 1 is very helpful and I can see going back to this book as a resource in the future. (This review refers to an earlier edition.)

Author Biography

Dr. Jim Brannock is the author or coauthor of over 20 critical works for business case studies. He holds a double bachelor's degree in economics and history, a MBA, and a PhD with a concentration in business management. He has 23 years' experience in management consulting, with professional development concentrated in practical applications of both social and technical decision support tools. Dr. Brannock developed business case analysis expertise as a principal and partner in a prestigious management consulting firm based in the Northern Virginia-Washington D.C. area. He has over thirty years' experience with business management situations, including business case analysis, strategic planning, and sociotechnical systems analysis. In addition to business cases, he has authored and coauthored numerous management studies, journal articles and professional business analysis presentations.