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Calvin Klein Women's Invisibles Comfort Lightly Lined Seamless Wireless Triangle Bralette Bra
Calvin Klein Women's Invisibles Comfort Lightly Lined Seamless Wireless Triangle Bralette Bra
Calvin Klein Women's Invisibles Comfort Lightly Lined Seamless Wireless Triangle Bralette Bra
From $84.00
$33.88
From $84.00
Adjustable Rolling TV Cart For 13 To 50 Inch TVs Tilt-0
Adjustable Rolling TV Cart For 13 To 50 Inch TVs Tilt-1
Adjustable Rolling TV Cart For 13 To 50 Inch TVs Tilt
$59.35
$59.35
.16ct Diamond Cross Religious Pendant 14KT White Gold
.16ct Diamond Cross Religious Pendant 14KT White Gold
.16ct Diamond Cross Religious Pendant 14KT White Gold
$951.00
$5,134.00
$951.00
Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
From $40.00
$34.48
From $40.00
PowerXL Air Fryer 7 QT Maxx Classic, Extra Hot Air Fry, Cook, Crisp, Broil, Roast, Bake, High Gloss Finish, Nonstick, Black
PowerXL Air Fryer 7 QT Maxx Classic, Extra Hot Air Fry, Cook, Crisp, Broil, Roast, Bake, High Gloss Finish, Nonstick, Black
PowerXL Air Fryer 7 QT Maxx Classic, Extra Hot Air Fry, Cook, Crisp, Broil, Roast, Bake, High Gloss Finish, Nonstick, Black
From $145.20
$48.40
From $145.20
Playtex Women's Wireless Bra, 18 Hour Plus-Size T-Shirt Bras Available, Smoothing, Full Coverage, 4803, Single or 2-Pack
Playtex Women's Wireless Bra, 18 Hour Plus-Size T-Shirt Bras Available, Smoothing, Full Coverage, 4803, Single or 2-Pack
Playtex Women's Wireless Bra, 18 Hour Plus-Size T-Shirt Bras Available, Smoothing, Full Coverage, 4803, Single or 2-Pack
From $41.98
$39.98
From $41.98
Instant Pot 10QT Air Fryer, 7-in-1 Functions with EvenCrisp Technology that Crisps, Broils, Bakes, Roasts, Dehydrates, Reheats & Rotisseries, Includes over 100 In-App Recipes, Stainless Steel
Instant Pot 10QT Air Fryer, 7-in-1 Functions with EvenCrisp Technology that Crisps, Broils, Bakes, Roasts, Dehydrates, Reheats & Rotisseries, Includes over 100 In-App Recipes, Stainless Steel
Instant Pot 10QT Air Fryer, 7-in-1 Functions with EvenCrisp Technology that Crisps, Broils, Bakes, Roasts, Dehydrates, Reheats & Rotisseries, Includes over 100 In-App Recipes, Stainless Steel
From $195.00
$65.00
From $195.00
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven, Brushed Stainless Steel
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven, Brushed Stainless Steel
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven, Brushed Stainless Steel
$1,199.85
$399.95
$1,199.85
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
From $247.05
$82.35
From $247.05
Oster Classic Series 16-Speed Blender with Food Chopper & 6-Cup Glass Jar, Countertop Kitchen Blender, Brushed Nickel
Oster Classic Series 16-Speed Blender with Food Chopper & 6-Cup Glass Jar, Countertop Kitchen Blender, Brushed Nickel
Oster Classic Series 16-Speed Blender with Food Chopper & 6-Cup Glass Jar, Countertop Kitchen Blender, Brushed Nickel
$269.97
$89.99
$269.97
BLACK+DECKER Countertop Blender with 6-Cup Glass Jar, 10-Speed Settings, Black, BL2010BG
BLACK+DECKER Countertop Blender with 6-Cup Glass Jar, 10-Speed Settings, Black, BL2010BG
BLACK+DECKER Countertop Blender with 6-Cup Glass Jar, 10-Speed Settings, Black, BL2010BG
From $89.97
$29.99
From $89.97
Brio Bottom Loading Water Cooler Dispenser for 5 Gallon Bottles - 3 Temperatures with Hot, Room & Cold Spouts, Child Safety Lock, LED Display with Empty Bottle Alert, Stainless Steel
Brio Bottom Loading Water Cooler Dispenser for 5 Gallon Bottles - 3 Temperatures with Hot, Room & Cold Spouts, Child Safety Lock, LED Display with Empty Bottle Alert, Stainless Steel
Brio Bottom Loading Water Cooler Dispenser for 5 Gallon Bottles - 3 Temperatures with Hot, Room & Cold Spouts, Child Safety Lock, LED Display with Empty Bottle Alert, Stainless Steel
$599.97
$199.99
$599.97
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
$89.00
$422.00
$89.00
.13ct Diamond Cross Religious Pendant 14KT Yellow Gold
.13ct Diamond Cross Religious Pendant 14KT Yellow Gold
.13ct Diamond Cross Religious Pendant 14KT Yellow Gold
$780.00
$4,212.00
$780.00
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
$82.00
$334.00
$82.00
.12ct Diamond Cross Religious Pendant 14KT Yellow Gold
.12ct Diamond Cross Religious Pendant 14KT Yellow Gold
.12ct Diamond Cross Religious Pendant 14KT Yellow Gold
$894.00
$4,827.00
$894.00
LO4011 - Rhodium Brass Ring with No Stone-0
LO4011 - Rhodium Brass Ring with No Stone-1
LO4011 - Rhodium Brass Ring with No Stone
$2.31
$2.31
TK1115 - High polished (no plating) Stainless Steel Ring with Top Grade Crystal in Jet-0
TK1115 - High polished (no plating) Stainless Steel Ring with Top Grade Crystal in Jet-1
TK1115 - High polished (no plating) Stainless Steel Ring with Top Grade Crystal in Jet
$7.07
$7.07
TK2942 - High polished (no plating) Stainless Steel Ring with No Stone-0
TK2942 - High polished (no plating) Stainless Steel Ring with No Stone-1
TK2942 - High polished (no plating) Stainless Steel Ring with No Stone
$4.62
$4.62
Mini Tws True Wireless Pro 80 Pro80 Gaming in Ear A6s Fone Noise Cancelling Earbuds Earphones Smallest Tws Headphones Headsets-0
Mini Tws True Wireless Pro 80 Pro80 Gaming in Ear A6s Fone Noise Cancelling Earbuds Earphones Smallest Tws Headphones Headsets-1
Mini Tws True Wireless Pro 80 Pro80 Gaming in Ear A6s Fone Noise Cancelling Earbuds Earphones Smallest Tws Headphones Headsets
$3.64
$3.64
Sport Neckband Bluetooth Earphone Magnetic Wireless Headphones
Sport Neckband Bluetooth Earphone Magnetic Wireless Headphones
Sport Neckband Bluetooth Earphone Magnetic Wireless Headphones
$16.89
$16.89
Bluetooth i7s TWS Wireless earbuds for Iphone Huawei Samsung
Bluetooth i7s TWS Wireless earbuds for Iphone Huawei Samsung
Bluetooth i7s TWS Wireless earbuds for Iphone Huawei Samsung
$16.38
$16.38
Frida Baby Thermometer, 3-in-1 Infrared Thermometer for Ear, Forehead & Touchless, Fever Thermometer for Baby, Infants, Toddlers, Kids & Adults
Frida Baby Thermometer, 3-in-1 Infrared Thermometer for Ear, Forehead & Touchless, Fever Thermometer for Baby, Infants, Toddlers, Kids & Adults
Frida Baby Thermometer, 3-in-1 Infrared Thermometer for Ear, Forehead & Touchless, Fever Thermometer for Baby, Infants, Toddlers, Kids & Adults
$95.97
$31.99
$95.97
Frida Mom Postpartum Underwear, Disposable C-Section Panties, High-Waist, Seamless, Stretch Support for C-Section Recovery, Size Regular (28"-42"), Pack of 8
Frida Mom Postpartum Underwear, Disposable C-Section Panties, High-Waist, Seamless, Stretch Support for C-Section Recovery, Size Regular (28"-42"), Pack of 8
Frida Mom Postpartum Underwear, Disposable C-Section Panties, High-Waist, Seamless, Stretch Support for C-Section Recovery, Size Regular (28"-42"), Pack of 8
$35.67
$11.89
$35.67
Frida Mom Nipple Cream, No-Mess Nipple Balm Moisturizer for Hydration, Gentle for Baby & Mom, 1.5fl oz
Frida Mom Nipple Cream, No-Mess Nipple Balm Moisturizer for Hydration, Gentle for Baby & Mom, 1.5fl oz
Frida Mom Nipple Cream, No-Mess Nipple Balm Moisturizer for Hydration, Gentle for Baby & Mom, 1.5fl oz
From $23.97
$7.99
From $23.97
Vanity Fair Women's Beauty Back Smoothing Minimizer Bra, Minimizes Bust Line up to 1.5", Non Padded Cups up to H
Vanity Fair Women's Beauty Back Smoothing Minimizer Bra, Minimizes Bust Line up to 1.5", Non Padded Cups up to H
Vanity Fair Women's Beauty Back Smoothing Minimizer Bra, Minimizes Bust Line up to 1.5", Non Padded Cups up to H
From $71.31
$47.54
From $71.31
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Categories
Best Sale
Calvin Klein Women's Invisibles Comfort Lightly Lined Seamless Wireless Triangle Bralette Bra
Calvin Klein Women's Invisibles Comfort Lightly Lined Seamless Wireless Triangle Bralette Bra
Calvin Klein Women's Invisibles Comfort Lightly Lined Seamless Wireless Triangle Bralette Bra
From $84.00
$33.88
From $84.00
Adjustable Rolling TV Cart For 13 To 50 Inch TVs Tilt-0
Adjustable Rolling TV Cart For 13 To 50 Inch TVs Tilt-1
Adjustable Rolling TV Cart For 13 To 50 Inch TVs Tilt
$59.35
$59.35
.16ct Diamond Cross Religious Pendant 14KT White Gold
.16ct Diamond Cross Religious Pendant 14KT White Gold
.16ct Diamond Cross Religious Pendant 14KT White Gold
$951.00
$5,134.00
$951.00
Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
From $40.00
$34.48
From $40.00
PowerXL Air Fryer 7 QT Maxx Classic, Extra Hot Air Fry, Cook, Crisp, Broil, Roast, Bake, High Gloss Finish, Nonstick, Black
PowerXL Air Fryer 7 QT Maxx Classic, Extra Hot Air Fry, Cook, Crisp, Broil, Roast, Bake, High Gloss Finish, Nonstick, Black
PowerXL Air Fryer 7 QT Maxx Classic, Extra Hot Air Fry, Cook, Crisp, Broil, Roast, Bake, High Gloss Finish, Nonstick, Black
From $145.20
$48.40
From $145.20
Playtex Women's Wireless Bra, 18 Hour Plus-Size T-Shirt Bras Available, Smoothing, Full Coverage, 4803, Single or 2-Pack
Playtex Women's Wireless Bra, 18 Hour Plus-Size T-Shirt Bras Available, Smoothing, Full Coverage, 4803, Single or 2-Pack
Playtex Women's Wireless Bra, 18 Hour Plus-Size T-Shirt Bras Available, Smoothing, Full Coverage, 4803, Single or 2-Pack
From $41.98
$39.98
From $41.98
Instant Pot 10QT Air Fryer, 7-in-1 Functions with EvenCrisp Technology that Crisps, Broils, Bakes, Roasts, Dehydrates, Reheats & Rotisseries, Includes over 100 In-App Recipes, Stainless Steel
Instant Pot 10QT Air Fryer, 7-in-1 Functions with EvenCrisp Technology that Crisps, Broils, Bakes, Roasts, Dehydrates, Reheats & Rotisseries, Includes over 100 In-App Recipes, Stainless Steel
Instant Pot 10QT Air Fryer, 7-in-1 Functions with EvenCrisp Technology that Crisps, Broils, Bakes, Roasts, Dehydrates, Reheats & Rotisseries, Includes over 100 In-App Recipes, Stainless Steel
From $195.00
$65.00
From $195.00
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven, Brushed Stainless Steel
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven, Brushed Stainless Steel
Breville BOV900BSS Smart Oven Air Fryer Pro and Convection Oven, Brushed Stainless Steel
$1,199.85
$399.95
$1,199.85
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
Nutrichef 5.8 Quart Air Fryer | 8-1 Preset Cook Modes | Transparent Fry Bowl for Best Cooking Results | Cook Shrimp, Steak, Fries, Wings, Chicken & More | Precise Temperature Control & Time | Grey
From $247.05
$82.35
From $247.05
Oster Classic Series 16-Speed Blender with Food Chopper & 6-Cup Glass Jar, Countertop Kitchen Blender, Brushed Nickel
Oster Classic Series 16-Speed Blender with Food Chopper & 6-Cup Glass Jar, Countertop Kitchen Blender, Brushed Nickel
Oster Classic Series 16-Speed Blender with Food Chopper & 6-Cup Glass Jar, Countertop Kitchen Blender, Brushed Nickel
$269.97
$89.99
$269.97
BLACK+DECKER Countertop Blender with 6-Cup Glass Jar, 10-Speed Settings, Black, BL2010BG
BLACK+DECKER Countertop Blender with 6-Cup Glass Jar, 10-Speed Settings, Black, BL2010BG
BLACK+DECKER Countertop Blender with 6-Cup Glass Jar, 10-Speed Settings, Black, BL2010BG
From $89.97
$29.99
From $89.97
Brio Bottom Loading Water Cooler Dispenser for 5 Gallon Bottles - 3 Temperatures with Hot, Room & Cold Spouts, Child Safety Lock, LED Display with Empty Bottle Alert, Stainless Steel
Brio Bottom Loading Water Cooler Dispenser for 5 Gallon Bottles - 3 Temperatures with Hot, Room & Cold Spouts, Child Safety Lock, LED Display with Empty Bottle Alert, Stainless Steel
Brio Bottom Loading Water Cooler Dispenser for 5 Gallon Bottles - 3 Temperatures with Hot, Room & Cold Spouts, Child Safety Lock, LED Display with Empty Bottle Alert, Stainless Steel
$599.97
$199.99
$599.97
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
$89.00
$422.00
$89.00
.13ct Diamond Cross Religious Pendant 14KT Yellow Gold
.13ct Diamond Cross Religious Pendant 14KT Yellow Gold
.13ct Diamond Cross Religious Pendant 14KT Yellow Gold
$780.00
$4,212.00
$780.00
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
.10ct Diamond Heart Love Pendant Sterling Silver
$82.00
$334.00
$82.00
.12ct Diamond Cross Religious Pendant 14KT Yellow Gold
.12ct Diamond Cross Religious Pendant 14KT Yellow Gold
.12ct Diamond Cross Religious Pendant 14KT Yellow Gold
$894.00
$4,827.00
$894.00
LO4011 - Rhodium Brass Ring with No Stone-0
LO4011 - Rhodium Brass Ring with No Stone-1
LO4011 - Rhodium Brass Ring with No Stone
$2.31
$2.31
TK1115 - High polished (no plating) Stainless Steel Ring with Top Grade Crystal in Jet-0
TK1115 - High polished (no plating) Stainless Steel Ring with Top Grade Crystal in Jet-1
TK1115 - High polished (no plating) Stainless Steel Ring with Top Grade Crystal in Jet
$7.07
$7.07
TK2942 - High polished (no plating) Stainless Steel Ring with No Stone-0
TK2942 - High polished (no plating) Stainless Steel Ring with No Stone-1
TK2942 - High polished (no plating) Stainless Steel Ring with No Stone
$4.62
$4.62
Mini Tws True Wireless Pro 80 Pro80 Gaming in Ear A6s Fone Noise Cancelling Earbuds Earphones Smallest Tws Headphones Headsets-0
Mini Tws True Wireless Pro 80 Pro80 Gaming in Ear A6s Fone Noise Cancelling Earbuds Earphones Smallest Tws Headphones Headsets-1
Mini Tws True Wireless Pro 80 Pro80 Gaming in Ear A6s Fone Noise Cancelling Earbuds Earphones Smallest Tws Headphones Headsets
$3.64
$3.64
Sport Neckband Bluetooth Earphone Magnetic Wireless Headphones
Sport Neckband Bluetooth Earphone Magnetic Wireless Headphones
Sport Neckband Bluetooth Earphone Magnetic Wireless Headphones
$16.89
$16.89
Bluetooth i7s TWS Wireless earbuds for Iphone Huawei Samsung
Bluetooth i7s TWS Wireless earbuds for Iphone Huawei Samsung
Bluetooth i7s TWS Wireless earbuds for Iphone Huawei Samsung
$16.38
$16.38
Frida Baby Thermometer, 3-in-1 Infrared Thermometer for Ear, Forehead & Touchless, Fever Thermometer for Baby, Infants, Toddlers, Kids & Adults
Frida Baby Thermometer, 3-in-1 Infrared Thermometer for Ear, Forehead & Touchless, Fever Thermometer for Baby, Infants, Toddlers, Kids & Adults
Frida Baby Thermometer, 3-in-1 Infrared Thermometer for Ear, Forehead & Touchless, Fever Thermometer for Baby, Infants, Toddlers, Kids & Adults
$95.97
$31.99
$95.97
Frida Mom Postpartum Underwear, Disposable C-Section Panties, High-Waist, Seamless, Stretch Support for C-Section Recovery, Size Regular (28"-42"), Pack of 8
Frida Mom Postpartum Underwear, Disposable C-Section Panties, High-Waist, Seamless, Stretch Support for C-Section Recovery, Size Regular (28"-42"), Pack of 8
Frida Mom Postpartum Underwear, Disposable C-Section Panties, High-Waist, Seamless, Stretch Support for C-Section Recovery, Size Regular (28"-42"), Pack of 8
$35.67
$11.89
$35.67
Frida Mom Nipple Cream, No-Mess Nipple Balm Moisturizer for Hydration, Gentle for Baby & Mom, 1.5fl oz
Frida Mom Nipple Cream, No-Mess Nipple Balm Moisturizer for Hydration, Gentle for Baby & Mom, 1.5fl oz
Frida Mom Nipple Cream, No-Mess Nipple Balm Moisturizer for Hydration, Gentle for Baby & Mom, 1.5fl oz
From $23.97
$7.99
From $23.97
Vanity Fair Women's Beauty Back Smoothing Minimizer Bra, Minimizes Bust Line up to 1.5", Non Padded Cups up to H
Vanity Fair Women's Beauty Back Smoothing Minimizer Bra, Minimizes Bust Line up to 1.5", Non Padded Cups up to H
Vanity Fair Women's Beauty Back Smoothing Minimizer Bra, Minimizes Bust Line up to 1.5", Non Padded Cups up to H
From $71.31
$47.54
From $71.31

Advertising Account Planning: New Strategies in the Digital Landscape - Paperback

$53.46
$53.46
Ask us any Question
Details
  • SKU: 9781538192863
  • Availability: Out stock
Description

by Kelli S. Boling (Author), Carol J. Pardun (Author), Beth E. Barnes (Author)

An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Author Biography

Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.

Number of Pages: 216
Dimensions: 0.44 x 9 x 6 IN
Illustrated: Yes
Publication Date: January 22, 2025

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