Adornment: The Complete Guide to Jewelry Sales - Paperback

by Carson B. Gibbs (Author)

Tired of going through the motions of jewelry sales? You are the kind of person who wants to become better, but just like athletes need a coach to help them steadily climb to higher levels, so do you.

Adornment will make you a better jeweler because it compiles successful selling techniques specific for the diamond industry that are proven to help you succeed. Best part is you don't have to pay high costs on online training platforms. This book shows you how you can go from being an average jeweler to an unforgettable one. Through examples, humor, and dozens of practical tips, in these pages you'll discover:

1. How to tie customer involvement into every sale.
2. How to overcome objections effectively.
3. How to build more value in your presentations.
4. How to correctly show features and benefits
5. And so much more!

Long before writing Adornment, I researched how I could improve my sales numbers and I found that most sales books fell into three categories. The first category of books are written as an overall sales book that speaks to a large broad audience. Even when they had taught good sales techniques, they are not immediately beneficial for most jewelers. The second category are books that are written by academics. Heavily laden with theories and analysis but short on practical application. Lastly, there are online courses that are designed for jewelers specific use and application, but cost hundreds of dollars and are often only available for a short amount of time.

Adornment bridges the gap of these three categories by giving you real insight into how you can use proven sales techniques in the jewelry world and then relating how it is done, why it is done, and the thinking behind it. The focus is on WHAT you should do, HOW you should do it and WHY it works.

If you want to double your sales then this book is for you. Are you ready?