A Sprinkling of Magic: How to Captivate your Audience through Stories and Metaphors that give Meaning to your Message - Paperback

by Clare Edwards (Author)

NEW - REVISED EDITION - APRIL 2025!

A Sprinkling of Magic is a comprehensive Resource Guide for developing your skills, confidence and expertise in developing and creating stories. Storytelling isn't just for children or peoples of Ancient and Indigenous cultures; it is a fundamental and strategic tool for business and life. A Sprinkling of Magic shows you how to use storytelling to its best effect so you capture your audiences' hearts and minds.

This resource guide is packed with tips, techniques, guidelines, how-to's, processes and strategies for delivering to your audience as an expert Storyteller.

As a leader in Business or Education, sharing your stories allows you to show your humanity and is both a rapport and bridge-builder. Storytelling is the magic ingredient in effective Communication; it has been used for centuries and is one of the most powerful ways to get your message across. The art of storytelling today is all but lost and the opportunity to make a real difference lies between these pages.

This is a workbook that has been designed for you to capture your own reflections and stories and it guides you step by step to creating memorable metaphors and inspiring stories that can leave a lasting impression on your audience, be they friends, clients or staff members.

Author Biography

Clare's passion for storytelling dates back to her childhood; listening to a daily storytelling program on the radio and the vivid stories her father would create and share. Clare spent 16 years working at senior management level with International Organisations before transitioning into people development. During her time in business she uncovered the power of storytelling to motivate, inspire and include where delivery of information and data alone just could not 'cut the mustard'. In 1996 Clare was introduced to Neuro Linguistic Programming (NLP) where her love of metaphor developed in conjunction with storytelling. She started collecting stories and metaphors to illustrate her points and eloquently gift-wrap the messages and lessons she wanted to share in this uniformly accepted communication tool. An energised, enthusiastic and passionate speaker and facilitator, Clare combines her knowledge, skills and experience of storytelling to captivate her audiences' hearts and minds. Originally from the UK, Clare now lives in Queensland, Australia with her partner Jason.