We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive skin, our diapers provide up to 12 hours leak-free protection. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as EU Ecolabel verified to have a low environmental impact. Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.