{"product_id":"l-oreal-paris-feria-permanent-hair-color-b61-hi-lift-downtown-brown-12-pack","title":"L’Oréal Paris Feria Permanent Hair Color – #B61 Hi-Lift Downtown Brown – 12 Pack","description":"\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eCategory\u003c\/strong\u003e Personal Care  Hair Color\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eBrand\u003c\/strong\u003e LOral Paris\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eProduct type\u003c\/strong\u003e Permanent Hair Color\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eVariant  Shade\u003c\/strong\u003e #B61 Hi-Lift Downtown Brown\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eCase pack\u003c\/strong\u003e 12 retail units per case\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eIntended use\u003c\/strong\u003e Permanent hair coloring\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Description\u003c\/h3\u003e\u003cp\u003eLOral Paris Feria Permanent Hair Color in shade #B61 Hi-Lift Downtown Brown is a permanent hair dye formulated to deliver lightened brown tones with dimensional reflect. The hi-lift designation indicates a formulation intended to lighten natural hair color while depositing tone in a single process.\u003c\/p\u003e\u003cp\u003eEach retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions for at-home application. The permanent formula is designed to provide long-lasting color performance, making it suitable for consistent resale across retail, pharmacy, and beauty supply environments.\u003c\/p\u003e\u003ch3\u003eWholesale Presentation \u0026amp; Packaging\u003c\/h3\u003e\u003cp\u003eThis product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each box is factory-sealed and clearly labeled with shade code and name to support efficient merchandising and shade assortment organization.\u003c\/p\u003e\u003cp\u003eThe 12-pack case configuration allows for structured inventory management, simplified replenishment cycles, and compatibility with standardized hair color planograms in supermarkets, drugstores, and export distribution programs.\u003c\/p\u003e\u003ch3\u003eCommercial Relevance for Wholesale Buyers\u003c\/h3\u003e\u003cp\u003ePermanent hair color is a high-rotation category within personal care and beauty assortments. The #B61 Hi-Lift Downtown Brown shade supports lighter brown tone segments and expands shade depth within structured retail programs.\u003c\/p\u003e\u003cp\u003eWith predictable demand, standardized kit components, and consistent packaging, this 12-unit case format is suitable for wholesalers, distributors, and multi-location retailers managing centralized procurement and bulk purchasing strategies.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e  \u003cli\u003ePermanent hi-lift hair color designed to lighten and tone in one step\u003c\/li\u003e  \u003cli\u003e#B61 Hi-Lift Downtown Brown shade for lightened brown results\u003c\/li\u003e  \u003cli\u003eComplete boxed kit for at-home application\u003c\/li\u003e  \u003cli\u003e12 retail-ready units per wholesale case\u003c\/li\u003e  \u003cli\u003eClear shade identification for efficient merchandising and stock control\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eProduct Specifications  Category Personal Care  Hair Color  Brand LOral Paris  Product type Permanent Hair Color  Variant  Shade #B61 Hi-Lift Downtown Brown  Case pack 12 retail units per case  Intended use Permanent hair coloringProduct DescriptionLOral Paris Feria Permanent Hair Color in shade #B61 Hi-Lift Downtown Brown is a permanent hair dye formulated to deliver lightened brown tones with dimensional reflect. The hi-lift designation indicates a formulation intended to lighten natural hair color while depositing tone in a single process.Each retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions for at-home application. The permanent formula is designed to provide long-lasting color performance, making it suitable for consistent resale across retail, pharmacy, and beauty supply environments.Wholesale Presentation \u0026amp; PackagingThis product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each box is factory-sealed and clearly labeled with shade code and name to support efficient merchandising and shade assortment organization.The 12-pack case configuration allows for structured inventory management, simplified replenishment cycles, and compatibility with standardized hair color planograms in supermarkets, drugstores, and export distribution programs.Commercial Relevance for Wholesale BuyersPermanent hair color is a high-rotation category within personal care and beauty assortments. The #B61 Hi-Lift Downtown Brown shade supports lighter brown tone segments and expands shade depth within structured retail programs.With predictable demand, standardized kit components, and consistent packaging, this 12-unit case format is suitable for wholesalers, distributors, and multi-location retailers managing centralized procurement and bulk purchasing strategies.Key Features  Permanent hi-lift hair color designed to lighten and tone in one step  #B61 Hi-Lift Downtown Brown shade for lightened brown results  Complete boxed kit for at-home application  12 retail-ready units per wholesale case  Clear shade identification for efficient merchandising and stock controlLOral Paris Feria Permanent Hair Color #B61 Hi-Lift Downtown Brown. 12-pack ideal for beauty retailers stocking bold, trend-driven shades.LOral Paris Feria Permanent Hair Color #B61 Hi-Lift Downtown Brown. 12-pack ideal for beauty retailers stocking bold, trend-driven shades.","brand":"L'oreal","offers":[{"title":"Default Title","offer_id":50513705468127,"sku":null,"price":141.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/4894\/6655\/files\/3613_loreal_feria_conditioning_B61_downtown_brown_pic1.jpg?v=1783001307","url":"https:\/\/georbella.com\/products\/l-oreal-paris-feria-permanent-hair-color-b61-hi-lift-downtown-brown-12-pack","provider":"Georbella","version":"1.0","type":"link"}